Monday, January 7, 2013

Really Excited About New Energy Drink...It's all Natural and SAFE

If you want to know just how big Energy Drinks are, all you have to do is walk into any Sam's Club or Costco and see how much floor space they are given.  The leader of the pack for quite some time has been 5 Hour Energy which is under investigation by the FDA, the question after five deaths obviously being is it safe?  Despite this investigation, the energy drink market is huge for one big reason...young people drink it much like 79 million Baby Boomers (myself included) drink our coffee.  We rush into Star Bucks for a cup on the run, brew ourselves a cup (or two) first thing in the morning to start  our day.  Sometimes we even have a cup early in the evening just after dinner...it is our caffeine ingestion source of choice.  The younger generation reaches for a Energy Drink, with the average consumers of energy drinks ranging in age from  13-35.

As someone who loves his coffee, I know that not all coffees are created equal...the same holds true for Energy Drinks, and just because 5 Hour Energy is currently the leader of the pack, that fact does not make it the best choice when reaching for an energy drink.

This weekend at the Isagenix NYKO 2013 gathering in Phoenix Arizona, Isagenix (my company) introduced what I believe to be the best, healthiest and all natural Energy Drink on the market in their e+ Energy Shot.  A bold claim for a product out just four days, but lets take a look at it.

So how does e+ Energy Shot compare?

e+ Energy Shot reduces the effects of fatigue with naturally-sourced caffeine and a proprietary blend of adaptogenic botanicals. e+ Energy Shot contains no added sugars, artificial colors, sweeteners or flavoring found in other energy drinks. This proprietary, energy-boosting formula delivers:
  • A Quick energy boost that lasts for hours
  • A kick-start to your workout
  • Improved focus and physical performance
  • Clarity and alertness
  • A safe, effective and natural energy boost
The two key components of what makes  e+ Energy Shot the healthier natural choice of energy drink are its adaptogenic botanicals, and the absence of added sugars, artificial colors (toxins), sweetners or flavoring.   The second advantage is clear to see, but can see some scratching their heads and asking themselves, what are adaptogenic botanicals?

For a herb  to be classified a adaptogenic botanical, there are three general guidelines.

1. Herb cannot cause harm or place additional stress on the body. 

2. The herb must have the ability to  help the body adapt to a variety of stresses, both environmental and psychological in nature. 

3. The herb must work in a nonspecific (targeted) way. Which is to say, it should support our whole body, including all  major systems (nervous, immune, hormonal, etc.), and help regulate body's functions. 

Generally, herbal adaptogens should have a 'normalizing' effect on the body, not over stimulate, nor depress the body's systems. 

Imagine reaching for an Energy Drink that is natural and healthy, devoid of toxins, free of added sugars, artificial colors, sweetners or flavoring, and there is only one choice, and that is the Isagenix e+ Energy Shot.  To learn more, or order you e+ Energy Shot, click here.

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